In the world of online shopping, as many other spheres, women are definitely outdoing men. However, it is pertinent to point out that many of these women have started believing that there is not large amount of a difference between the online shopping habits as well as behaviours of men and women in many cheap clothing websites UK.

There is a high importance to the proper assessment of the validity of this notion which gauzes the measurable as well as quantifiable differences which exist in the online shopping behaviour and habits between males and females. That these discrepancies, it is to be noted are because of the differences in the gender socialization as reported by the Best cheap clothing websites UK.

Online Fashion Shoppers: Analysis of Marketing and Characteristics

Online shopping of fashionable clothes, especially womens fashion online is a major segment of e-commerce which possess both a huge consumer market base as well as an ever growing curve of technology information development. The elements which dive into the market research dedicated for shopping online mainly involve two main aspects, namely,

• The consumer
• The technology

They are as discrete yet related elements as well. There has been much researches and studies which have been conducted that explores both these facets in depth. The research that has arrived to view the effect of one area on the other has also been made. The consumer behaviour in this online market place has generally been noted as impacted chiefly by the matters of convenience. If it is convenient and easy, then the consumer will most definitely favour the online shopping mode than the traditional physical shopping.

Mainly, it is technology which has been most often seen to have influenced the customer’s shopping behavioural pattern and habits. But it happens only if it is easy to use. Both the customer and the technology, as elements went through a massive evolution which has not yet ended in the matters of defining market elements. As technology progresses, so does it’s impact on the consumer behaviour, which in return affects technology, and so on.

There have been many consumer models which have evolved to highlight the online shopping behaviour. Due to the requirement of the research thesis, both the utilitarian as well as the hedonistic motivation models shall be applied and referenced.

On top of that, many technology acceptance models have been positioned as direct antecedents in defining the stereotypical consumer behaviour dedicated to online shopping. To study this further, a description of many generally utilized models are to be offered in the researches and thesises. Al though only one model shall not be utilized here. But, it is to be kept in mind that various elements of the technology acceptance models which are fairly ubiquitous across the models shall be utilized. Mainly, those which are being the perceived as ease of use of technology as well as the perceived benefit to the customers of using the technology, here, obviously the reference is online fashion shopping.

The research papers and studies shall look at the personal characteristics because they impact several behaviours as well as attitudes towards online fashion shopping with special reference to online womens shopping. A survey questionnaire shall be utilized as an effective data gathering instrument. Responses should then be reported as cross-tabulations as well as frequencies. The discussions on the findings which are offered in both these sections on the analysis shall be done.

Online shopping also results in tracking many newest trends that impact the fashion world and the economy that follows it. Light Blue Distressed Frayed Hem Denim Hot Pant is just one of new trends that one must follow to appear stylish and well groomed this season.

Since time immemorial, Denim shorts have been one of the most favourite warm weather mainstays. They work great if are teamed with a tee, worn casually over a bikini or a swimsuit, and even with summer tops. All of these are available on womens clothing online sites. The specifications of these shorts are:

• They are sometimes super short or moderately styled.
• They have distressed frayed hem
• Have fastened zip and button
• Come in regular fit
• Their approximate length is 29cm, which based on a UK standard size 10
• Most of them are 99% cotton and 1% elastane
• It’s really washable in the machine